en
Virtues Technology™. Todos os direitos reservados.
Fluir delivers the derby's extra-time winner — shaped around what someone actually wants.
Fluir notices what someone actually cares about, sports, faith, technology, and beyond, and reshapes what reaches them: watch, listen, or read.
Now onboarding select partners.
- 01Fluir notices a signal, a view, a click, a stated preference, from wherever someone already is.
- 02It's weighed against what that person tends to care about and folded in immediately.
- 03The very next thing they're delivered, video, audio, or text, already reflects it.
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.
Heraclitus
Greek philosopher, c. 500 BC
How Fluir runs
The same content. A different person. A different feed. Every time.
That’s the whole ethos: a football match, a math problem, a climate report, delivered as whatever form actually reaches the person waiting on it.
Interaction
A view, a click, a preference stated outright, a question typed into a search bar at 2am. Fluir picks up the signal from wherever someone already is, no dedicated app or extra step required, and treats every one of those small moments as real data rather than noise to be filtered out.
Intelligence
That signal is weighed against what this person tends to care about, how they've reacted to similar things before, and what's happening around them right now, then folded into their profile immediately, not batched overnight into some nightly job that leaves everyone a day behind.
Delivery
The very next thing they're shown already reflects it: a headline reworded, a format swapped, an angle chosen because it's the one most likely to land, delivered in whichever medium actually reaches them, whether that's a push notification, an email digest, or a single line in a chat.
What Fluir notices
Sports
return visits
A generic scores ticker, the same for everyone watching.
The three leagues this fan actually follows, ranked live as the match moves.
Technology
time spent
One tech section, sorted by publish time.
The deeper technical pieces, surfaced for the people who actually want them.
Faith & Belief
daily return rate
A single devotional slot, the same for everyone.
Tradition-aware reflections, timed to that person's week.
Culture
shares per person
Editors' picks, unchanged since morning.
Local venues and scenes, weighted by what this person saves.
Humane AI
Your AI already thinks. Fluir tells it who it is thinking about.
An AI with no idea who it is talking to answers correctly and forgettably. Same weights, same prompt, same reply for everyone. Fluir writes in the margin — the hours someone is actually there, the one thing they care about, the subject they asked never to see again — and the answer starts sounding like it came from someone who knows them.
Tuesday, 06:52 — daily brief
Morning, Ana. Three things before the 7:10 pulls in1: the signing your club confirmed overnight2, a long read on chip supply held back for tonight3, and nothing at all about the trial4.
- 1Rhythm
Reads on the 7:10 commute, Tuesday to Friday. Never opens anything after 22:00.
- 2Loyalty
Follows one club, not the league. League-wide roundups get scrolled past every time.
- 3Depth
Saves the long technical pieces rather than skipping them — and comes back at night to read them.
- 4Boundary
Asked once to stop seeing coverage of the trial. Honoured in every channel since, without being asked again.
Neither reply came from a larger model. The difference is entirely in the margin — and the fourth note, the one about the trial, is the part no amount of extra intelligence can work out on its own.
What people say
Works with what you already run
- WordPress
- Contentful
- Shopify
- Webflow
- Sanity
- Ghost
It fits quietly into what you already have.
No new frontend to build, no migration to plan around. Fluir settles in behind the platform you already run and starts noticing from there.
Demo
SoonA feed that rearranges itself around the person reading it.
We're building a version you can drive yourself: change who you are, and watch the same library come back in a different order, in a different format. It isn't finished yet.
Frequently asked
The five things people ask before the first call. Anything else, and a person answers.
hello@fluir.coVideo, audio, and text, matched to what a given person responds to, not just the format a piece started in. A match recap, a math problem, a climate report, whatever the content is.
Let your content find whoever it’s for.
Tell us a little about your platform and we’ll be in touch within one business day.
About us
São Paulo · SP · BrasilWe started Fluir because the internet kept handing everyone the same page.
Virtues Technologythe studio behind FluirVirtues Technology is a top tech startup working at the vanguard of artificial intelligence and innovation — a small, senior team of engineers, researchers and designers building the systems that decide what people see.
We built the layer we always wished existed: something that sits quietly behind the platforms people already trust, learns the shape of an audience over time, and lets each piece of content find whoever it was meant for.
Personalisation should feel like being known, never like being watched.
At the vanguard of AI
Our research team ships frontier work — retrieval, ranking and taste modelling — into production systems, not slide decks.
We build for the user
Attention is borrowed, not owned. Every model we ship has to earn its place by making someone's day better, not longer.
São Paulo, for the world
Brazilian engineering culture, global ambition. We serve platforms across the Americas and Europe from a single, senior team.